Reel 02 — Content
Content & Channels
Years of editing and storytelling, out in public, with real audiences. Instagram is where I'm most active day to day; the channels below are the longer-form proof of it.
Storytelling Showreel
Client Work
Produced and edited for other people's channels — brand collabs and day-to-day content alike. Captions and dialogue are in Urdu, so a role and a quick line of context sit next to each one.
Hamza Bhatti
Instagram
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Nukta PakistanBrand collab for Nukta's launch in Pakistan — a storytelling reel on the similarities between India and Pakistan, shot on a Sony A7 IV and Sony FX-30. Performed exceptionally well in both countries.5.6M+ Views · 75.7K+ Likes · 7K+ SharesRole: Script Polish, Direction, Camera, Co-Editor
Instagram
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Hyundai Pakistan — Santa Fe Road TripBrand collab for the Santa Fe's launch — a road trip north to Hunza, cut with a nod to the GTA VI trailer trend that had just dropped.3.8M+ Views · 38K+ Likes (paid promotion)Role: Co-Editor, Camera
Instagram
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Halal Beer In PakistanShot on an iPhone for a deliberately relatable feel — covering a restaurant serving "halal" beer in a country where alcohol is banned.1.6M+ Views · 47K+ Likes · 21.2K+ SharesRole: Camera
Instagram
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Trending Reel Idea"This or That" — an elimination format I created, giving Hamza two choices each round until one winner remains. Started as a TikTok experiment; the format went on to pull 10M+ views on TikTok alone and helped funnel that audience over to Instagram.1.5M+ Views · 63.8K+ LikesRole: Idea, Camera, Editor
Instagram
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Trending Creative VideoRecreated a motivational video format we'd seen in English, adapted into Urdu with our own interpretation. Performed excellently across both India and Pakistan.749K+ Views · 44.1K+ Likes · 4,517+ SharesRole: Camera, Editor
Instagram
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Storytelling — Usman's StoryMy first edit at Hamza Bhatti Productions — profiling Usman, a Pakistani student on a fully-funded Erasmus Mundus scholarship across three European universities. Hamza shot the footage abroad on an iPhone and DJI Osmo Pocket; I cut it together.574K+ Views · 25.3K+ Likes · 572+ SharesRole: Editor
Instagram
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Dawlance — Water DispenserBrand collab introducing a new water dispenser. Polished the script and shot list, shot on a Sony A7 IV and FX30, and edited the reel.Role: Co-Editor, Camera
Instagram
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Hyundai PakistanBrand collab for the Santa Fe's launch — this one announced a contest where customers submitted their own Santa Fe road-trip videos, with the top 10 winning a free road trip alongside Hamza.Role: Camera
Instagram
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Yango PakistanBrand collab for Yango, a ride-hailing company in Pakistan. Shot on a Sony A7 IV as a co-camera shoot; I edited the final cut.Role: Script Polish, Camera, Editor
Instagram
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Auto ExtremeBrand collab with a car detailing and wrapping company. I edited the video.Role: Camera (Co), Co-Editor
Instagram
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Audionic SoundBrand collab built around a concept Hamza wanted — I wrote the script and shot list around it, handled lighting, shot part of the reel, and appeared in it myself. A co-worker cut the final edit.Role: Script Polish, Camera, Cinematography, Lighting
Instagram
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Brim BurgersBrand collab for Brim's first outlet launch in Islamabad. I shot and edited the whole video — one of my first productions at Hamza Bhatti Productions.Role: Camera, Direction, Editor
Instagram
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Bhatti SaladWas meant to be a brand collab with a sauce company, but they pulled out after we'd already shot it — so we uploaded it anyway with their logos blurred out. Multiple camera angles on a Sony FX30 and A7 IV.Role: Camera, Editor
Instagram
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Trending ReelCaption translates to "that one friend's story who owes you money" — a quick edit from archived footage that ended up pulling in a lot of views.Role: Editor
Instagram
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Trending Creative VideoInspired by an English-language video; recreated with our own twist, in Urdu.Role: Camera, Editor
Instagram
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Storytelling — A BusinessShot by my co-worker and me on a Sony A7 IV and FX30; I directed and edited the piece.Role: Camera, Direction, Editor
Nick McCutcheon
Short-form cuts from Nick's long-form travel vlogs, made for Reels and Shorts engagement. I edited each one and wrote the caption. The long-form episodes themselves are in the Long Form section below.
Instagram
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Nick Visits A Traditional Indian NeighbourhoodShort cut from a long-form travel vlog.2.1M Views · 87.5K+ LikesRole: Editor, Caption
Instagram
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The Difference Between India And PakistanShort cut from a long-form travel vlog.2M Views · 27.4K LikesRole: Editor, Caption
Instagram
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Nick Finds A Local Gym In IndiaShort cut from a long-form travel vlog — 100% organic reach.1.5M Views · 51.8K LikesRole: Editor, Caption
Instagram
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Nick Accidentally Interrupts A Jam SessionShort cut from a long-form travel vlog.1.4M Views · 102K LikesRole: Editor, Caption
Instagram
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Drinking Water Straight From The GangesShort cut from a long-form travel vlog.827K Views · 9K+ LikesRole: Editor, Caption
Haroonworld
Instagram
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Haroon — Comeback On Social MediaAnnouncing Haroon's return to social media.1M+ Views · 48.8K+ Likes · 10K+ SharesRole: Idea, Script, Camera, Cinematography, Lighting, Editor
Instagram
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Haroon — New Song LaunchAnnouncing Haroon's new single.Role: Idea, Script, Camera, Cinematography, Editor
Others
Instagram
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VibesAd, for client.Role: Editor
Heart Attack Emergency ProtocolsAwareness short for Dr Mehdi Hassan, a senior cardiologist — what to do if someone is having a heart attack. In Urdu.Role: Camera, Editor
Long Form
Full-length YouTube episodes — the longer-form side of the editing.
Hamza Bhatti
7-Day Free Trip To Hunza | Part 1A travelogue of our Hunza road trip, sponsored by Hyundai. In Urdu, with English subtitles (turn on captions and pick auto-translate if they don't appear).Role: Editor
7-Day Free Trip To Hunza | Part 2The second part of the Hunza travelogue, sponsored by Hyundai. In Urdu, with English subtitles (turn on captions and pick auto-translate if they don't appear).Role: Editor
Nick McCutcheon
Is This India's Wildest City? Crazy Adventure!Travel vlog.40K ViewsRole: Editor
Exploring The Most Hectic City On EarthVaranasi, India — travelogue.Role: Editor
India's Most Spiritual RitualVaranasi puja ceremony — vlog.Role: Editor
Pakistan's Forbidden ReligionInside a world of Sufism — vlog.Role: Editor
My Own Content
What I make for myself — Jarkhanaa Films and the channels I run.
DhurandarFilm review, as a Pakistani85K+ Views · 1,360+ Likes · 398+ Shares
Bleecker BurgerStorytelling
Clone VideoEntertainment edit
Career Highlight
Instagram
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POV: You Own A BusinessShort cinematic reel
From Jarkhanaa Films — Reaction & Review
Instagram
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Intezar FarmayiyeReaction/review — Pakistani short film247K+ Views · 14K+ Likes · 8,790+ Shares · 158+ Reposts
Instagram
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Love GuruReaction/review — Pakistani feature film162K+ Views · 2,180+ Likes · 800+ Shares
ShayarReaction/review — Velo Sound Station
GilaReaction/review — Velo Sound Station
HappenReaction/review — Talha Yunus & Faris Shafi
Documentary & Experimental
Two bachelor's projects, each made entirely by me. Both are also on the Films page.
The Tattoo Taboo Of PakistanDocumentary — a bachelor's project, made entirely by me.
NumbExperimental short film — a bachelor's project, made entirely by me.
Burger Boys
100RS Burger VS 2000RS Burger!! | BurgernamaEpisode 1. In Urdu, with auto-translated English subtitles.Role: Idea, Script, Camera, Editor
Honest Guide To TMUCA university vlog I made — auto-translate subtitles available.
Vlog @TheGreatMohammadAliA passion project I made for myself — a travelogue of one of my trips.
OPTP Ke New Beef Smash BurgersFood review.
YouTube Channels
1M+ combined lifetime views and 20,000+ subscribers across channels — built and monetised from scratch: ideation, scripting, filming, editing, SEO, and community management, all handled myself.