Reel 02 — Content

Content & Channels

Years of editing and storytelling, out in public, with real audiences. Instagram is where I'm most active day to day; the channels below are the longer-form proof of it.

Storytelling Showreel

Client Work

Produced and edited for other people's channels — brand collabs and day-to-day content alike. Captions and dialogue are in Urdu, so a role and a quick line of context sit next to each one.

Hamza Bhatti

Nukta Pakistan, Instagram preview Instagram View Reel →

Nukta PakistanBrand collab for Nukta's launch in Pakistan — a storytelling reel on the similarities between India and Pakistan, shot on a Sony A7 IV and Sony FX-30. Performed exceptionally well in both countries.5.6M+ Views · 75.7K+ Likes · 7K+ SharesRole: Script Polish, Direction, Camera, Co-Editor

Hyundai Pakistan — Santa Fe Road Trip, Instagram preview Instagram View Reel →

Hyundai Pakistan — Santa Fe Road TripBrand collab for the Santa Fe's launch — a road trip north to Hunza, cut with a nod to the GTA VI trailer trend that had just dropped.3.8M+ Views · 38K+ Likes (paid promotion)Role: Co-Editor, Camera

Halal Beer In Pakistan, Instagram preview Instagram View Reel →

Halal Beer In PakistanShot on an iPhone for a deliberately relatable feel — covering a restaurant serving "halal" beer in a country where alcohol is banned.1.6M+ Views · 47K+ Likes · 21.2K+ SharesRole: Camera

Trending Reel Idea, Instagram preview Instagram View Reel →

Trending Reel Idea"This or That" — an elimination format I created, giving Hamza two choices each round until one winner remains. Started as a TikTok experiment; the format went on to pull 10M+ views on TikTok alone and helped funnel that audience over to Instagram.1.5M+ Views · 63.8K+ LikesRole: Idea, Camera, Editor

Trending Creative Video, Instagram preview Instagram View Reel →

Trending Creative VideoRecreated a motivational video format we'd seen in English, adapted into Urdu with our own interpretation. Performed excellently across both India and Pakistan.749K+ Views · 44.1K+ Likes · 4,517+ SharesRole: Camera, Editor

Storytelling — Usman's Story, Instagram preview Instagram View Reel →

Storytelling — Usman's StoryMy first edit at Hamza Bhatti Productions — profiling Usman, a Pakistani student on a fully-funded Erasmus Mundus scholarship across three European universities. Hamza shot the footage abroad on an iPhone and DJI Osmo Pocket; I cut it together.574K+ Views · 25.3K+ Likes · 572+ SharesRole: Editor

Dawlance — Water Dispenser, Instagram preview Instagram View Reel →

Dawlance — Water DispenserBrand collab introducing a new water dispenser. Polished the script and shot list, shot on a Sony A7 IV and FX30, and edited the reel.Role: Co-Editor, Camera

Hyundai Pakistan, Instagram preview Instagram View Reel →

Hyundai PakistanBrand collab for the Santa Fe's launch — this one announced a contest where customers submitted their own Santa Fe road-trip videos, with the top 10 winning a free road trip alongside Hamza.Role: Camera

Yango Pakistan, Instagram preview Instagram View Reel →

Yango PakistanBrand collab for Yango, a ride-hailing company in Pakistan. Shot on a Sony A7 IV as a co-camera shoot; I edited the final cut.Role: Script Polish, Camera, Editor

Auto Extreme, Instagram preview Instagram View Reel →

Auto ExtremeBrand collab with a car detailing and wrapping company. I edited the video.Role: Camera (Co), Co-Editor

Audionic Sound, Instagram preview Instagram View Reel →

Audionic SoundBrand collab built around a concept Hamza wanted — I wrote the script and shot list around it, handled lighting, shot part of the reel, and appeared in it myself. A co-worker cut the final edit.Role: Script Polish, Camera, Cinematography, Lighting

Brim Burgers, Instagram preview Instagram View Reel →

Brim BurgersBrand collab for Brim's first outlet launch in Islamabad. I shot and edited the whole video — one of my first productions at Hamza Bhatti Productions.Role: Camera, Direction, Editor

Bhatti Salad, Instagram preview Instagram View Reel →

Bhatti SaladWas meant to be a brand collab with a sauce company, but they pulled out after we'd already shot it — so we uploaded it anyway with their logos blurred out. Multiple camera angles on a Sony FX30 and A7 IV.Role: Camera, Editor

Trending Reel, Instagram preview Instagram View Reel →

Trending ReelCaption translates to "that one friend's story who owes you money" — a quick edit from archived footage that ended up pulling in a lot of views.Role: Editor

Trending Creative Video, Instagram preview Instagram View Reel →

Trending Creative VideoInspired by an English-language video; recreated with our own twist, in Urdu.Role: Camera, Editor

Storytelling — A Business, Instagram preview Instagram View Reel →

Storytelling — A BusinessShot by my co-worker and me on a Sony A7 IV and FX30; I directed and edited the piece.Role: Camera, Direction, Editor

Haroonworld

Haroon — Comeback On Social Media, Instagram preview Instagram View Reel →

Haroon — Comeback On Social MediaAnnouncing Haroon's return to social media.1M+ Views · 48.8K+ Likes · 10K+ SharesRole: Idea, Script, Camera, Cinematography, Lighting, Editor

Haroon — New Song Launch, Instagram preview Instagram View Reel →

Haroon — New Song LaunchAnnouncing Haroon's new single.Role: Idea, Script, Camera, Cinematography, Editor

Others

Vibes, Instagram preview Instagram View Reel →

VibesAd, for client.Role: Editor

My Own Content

What I make for myself — Jarkhanaa Films and the channels I run.

Most active on
@jarkhanaa
1.1K+ followers
Follow on Instagram

DhurandarFilm review, as a Pakistani85K+ Views · 1,360+ Likes · 398+ Shares

Bleecker BurgerStorytelling

Clone VideoEntertainment edit

Career Highlight

POV: You Own A Business, Instagram preview Instagram View Reel →

POV: You Own A BusinessShort cinematic reel

From Jarkhanaa Films — Reaction & Review

Intezar Farmayiye, Instagram preview Instagram View Reel →

Intezar FarmayiyeReaction/review — Pakistani short film247K+ Views · 14K+ Likes · 8,790+ Shares · 158+ Reposts

Love Guru, Instagram preview Instagram View Reel →

Love GuruReaction/review — Pakistani feature film162K+ Views · 2,180+ Likes · 800+ Shares

ShayarReaction/review — Velo Sound Station

GilaReaction/review — Velo Sound Station

HappenReaction/review — Talha Yunus & Faris Shafi

YouTube Channels

Life of Jam
Vlogs, gaming & live streams
250K views · 2.4K subscribers · 10K hrs watched
Pakijam
Gaming & live streams
80K views · 1.3K subscribers · 5.4K hrs watched
Burger Boys
Food reviews, vlogs & storytelling
700K views · 5K subscribers · 21.4K hrs watched
Jarkhanaa Films
Film reviews, films, documentaries & vlogs
60K views on one video · approaching monetisation

1M+ combined lifetime views and 20,000+ subscribers across channels — built and monetised from scratch: ideation, scripting, filming, editing, SEO, and community management, all handled myself.